The harm chain A public policy development and stakeholder perspective

Title: The harm chain A public policy development and stakeholder perspective
Creator: Polonsky, Michael Jay; Carlson, Les; Fry, Marie-Louise
Relation: Marketing Theory Vol. 3, Issue 3, p. 345-364
Publisher Link: http://dx.doi.org/10.1177/147059310333003
Publisher: Sage Publications
Resource Type: journal article
Date: 2003
Description: This article introduces the concept of a ‘harm chain’ as a mechanism tofurther broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a ‘harm chain’ is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout pre-production, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm and how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.
Subject: harm; public policy development; stakeholders
Identifier: uon:1607
Identifier: http://hdl.handle.net/1959.13/27369
Identifier: ISSN:1470-5931
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